Searchlight

Overview

Managing SEO across many sites means logging into many Search Console properties, eyeballing many charts, and having no consistent way to decide which of a hundred possible fixes is worth doing first.

Searchlight collapses that. Clients add one delegated Google account as a user on their property, so a single OAuth token enumerates every property at once and each becomes a project automatically. An audit engine then runs five analyzers against the GSC data on a weekly cycle.

Findings split into two tracks. Click opportunities are scored in estimated clicks per month — striking-distance queries ranking 5–20, pages with a CTR gap relative to their position, pages that lost clicks against the prior 28 days, and content gaps where demand exists but the site barely captures it. Coverage and health findings cover indexing and sitemap errors separately, so infrastructure problems don't get ranked against content opportunities.

Key Features

• Single delegated Google account enumerates every client property
• Automatic project creation per Search Console property
• Striking-distance analyzer for queries ranking #5–20 with real impressions
• CTR-gap analyzer for pages ranking well but under-clicked
• Lost-page analyzer comparing against the prior 28-day window
• Content-gap analyzer for demand the site barely captures
• Sitemap and index-coverage analyzer
• Opportunities scored in estimated clicks per month, not arbitrary points
• Portfolio tracking over time across all projects

Tech Stack

Architecture Highlights